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Gucci Unveils the Lido Collection Inspired by Italy’s Beach Clubs


Gucci has launched its new Lido collection, a homage to the iconic Italian beach clubs known as "lidos." Under the creative direction of Sabato De Sarno, the collection features a range of summer-ready accessories, including reimagined classics like the Jackie and GG Marmont bags, crafted from materials such as straw, raffia, and canvas. The Lido collection also includes bold swimwear and printed cover-ups, ideal for beach outings and poolside relaxation.


This summer capsule collection emphasizes Gucci’s commitment to vibrant, luxurious summer fashion. To celebrate the launch, Gucci is hosting a series of events at its coastal boutiques in popular summer destinations like the Hamptons, Capri, and St-Tropez, bringing a touch of Italian elegance to these fashionable locales.


The Gucci Lido collection is set to be a must-have for fashion enthusiasts looking to embrace the summer with style and sophistication. With its innovative designs and high-quality materials, this collection is perfect for those who want to make a statement while enjoying the sun and sea.


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